Constant Contact is an email marketing service that allows businesses and individuals to create and send emails, manage social media accounts, plan events, and sell products online. In this review, we will discuss its key features, ease of use, pricing, customer support, and pros and cons.
Features and Functionality
- Email Marketing
Constant Contact’s Email Marketing feature allows users to create visually appealing emails using customizable templates and a drag-and-drop editor. It also helps users manage their email lists, track email performance, and automate email campaigns based on triggers like website visits or email opens. Constant Contact integrates with other tools and platforms, making it easy for users to connect their email marketing with their other marketing and sales activities.
- Social Media Management
Constant Contact’s Social Media Management feature lets users create, schedule, and publish posts on Facebook, Instagram, Twitter, and LinkedIn. Users can easily create and customize posts using templates, images, and videos. The tool also tracks engagement metrics and follower growth over time and provides insights into the best times to post for optimal engagement and reach.
- Event Management
Constant Contact’s event management tool is a helpful feature that lets businesses create and manage events, like workshops or seminars. It’s easy to make customized invitations and registration forms, promote events on social media and email, and track registrations. The tool is integrated with Constant Contact’s email marketing feature, making it simple to create professional-looking event invitations that match a business’s branding.
- E-commerce
Constant Contact offers a basic e-commerce tool that allows users to create an online store and sell products directly from their website. Users can create product listings with images, descriptions, and pricing, manage their inventory, process payments securely, and track customer orders and shipping information. Constant Contact’s e-commerce tool is a good option for small businesses that want to sell products online and integrate their e-commerce efforts with their email marketing. However, it may not be suitable for larger businesses with more complex e-commerce needs.
- Customizable Templates
Constant Contact offers over 100 customizable templates for email campaigns, event invitations, surveys, and social media posts. These templates can be easily edited using a drag-and-drop editor, making it simple for users to add their own branding and visuals without any coding or design experience. Additionally, Constant Contact provides a library of stock images and graphics for users to use in their campaigns. This feature allows users to create professional-looking campaigns quickly and easily.
- Analytics
Constant Contact’s analytics tools provide users with information about how their email campaigns, social media posts, and landing pages are performing. Users can track metrics such as open rates, click-through rates, and conversions to see what is working and what isn’t. Constant Contact also integrates with Google Analytics, making it easier to measure the impact of marketing efforts on website traffic. Overall, Constant Contact’s analytics features help users make informed decisions and optimize their marketing strategies for better results.
- Integrations
Constant Contact offers integrations with a variety of third-party tools and platforms that help users streamline their marketing efforts. These integrations include e-commerce, CRM, social media, event management, survey, and analytics tools. By integrating with these tools, Constant Contact makes it easy for users to connect with their existing systems and save time.
Constant Contact’s features are user-friendly and easy to use. Compared to other email marketing services, Constant Contact offers more features and functionality, making it an all-in-one solution for businesses and individuals who want to streamline their marketing efforts.
Ease of Use
Constant Contact is easy to use, making it a great option for people who are new to email marketing or who want a straightforward platform. It has a simple and intuitive interface and a drag-and-drop editor. Constant Contact offers tutorials and other resources to help users get started. Its ease of use saves users time and allows them to focus on creating high-quality content and engaging with their audience. Overall, Constant Contact’s ease of use is a major benefit for the platform and a reason why many people choose it for their marketing needs.
Pricing
The Email plan starts at $20 per month for up to 500 contacts. This plan includes email marketing, social media management, and basic e-commerce features such as the ability to sell up to three products online. The pricing for this plan increases as the number of contacts increases, with the highest plan costing $335 per month for up to 50,000 contacts.
The Email Plus plan starts at $45 per month for up to 500 contacts. This plan includes all the features of the Email plan plus additional features such as advanced e-commerce functionality, automated email campaigns, and surveys. The pricing for this plan also increases as the number of contacts increases, with the highest plan costing $335 per month for up to 50,000 contacts.
Both plans include unlimited emails, customizable templates, tracking and reporting, list segmentation, and contact management. Constant Contact also offers a 60-day free trial, allowing users to test the service before committing to a plan. Start free trial here
Overall, Constant Contact’s pricing plans are competitive with other email marketing services in the market, and the company offers a range of features and functionality to suit the needs of different businesses and individuals.
Pros:
- Offers an all-in-one solution for email marketing, social media management, event management, and e-commerce
- Easy to use, even for beginners
- Comprehensive library of resources and excellent customer support
- Free trial available
Cons:
- Not the cheapest email marketing service on the market
- Limited design customization options
Customer Support
Constant Contact has great customer support options for users. You can contact their team through phone, email, or chat, and they are available seven days a week. They respond quickly and most issues are resolved within 24 hours. The company also offers a range of helpful resources, including tutorials, webinars, a knowledge base, and a community forum. Additionally, users can pay for personal coaching to improve their email campaigns and marketing strategy. Overall, Constant Contact’s customer support is excellent, and their team is knowledgeable and helpful.
Conclusion
Overall, Constant Contact is a great all-in-one email marketing solution for businesses and individuals who want to streamline their marketing efforts. Its features and functionality are user-friendly and comprehensive, and its customer support is excellent. While it may not be the cheapest option, its value and ease of use make it a worthwhile investment for those looking to improve their marketing efforts.