Sendinblue is an all-in-one digital marketing platform that enables businesses to communicate with their customers via email, SMS, and live chat. It also provides CRM and marketing automation tools to help businesses streamline their marketing efforts. In this review, we will take a closer look at the features, ease of use, pricing, customer support, and pros and cons of using Sendinblue.
Features
- Email Marketing
Sendinblue’s email marketing feature allows businesses to create and send professional-looking emails using its drag-and-drop editor. With this feature, businesses can customize their email campaigns to include images, videos, and text. Sendinblue also provides email templates, making it easier for businesses to create effective email campaigns quickly. Additionally, businesses can personalize their emails with customer data and use advanced segmentation tools to target specific groups of customers.
- SMS Marketing
Sendinblue’s SMS marketing feature allows businesses to send SMS messages to their customers. This feature is ideal for businesses that want to communicate with their customers via their mobile devices. With Sendinblue, businesses can create and send SMS campaigns, and they can use personalization and segmentation tools to target specific groups of customers.
- Marketing Automation
Sendinblue’s marketing automation feature enables businesses to automate their marketing campaigns. With this feature, businesses can set up automated campaigns such as welcome series, abandoned cart emails, and lead nurturing campaigns. The marketing automation feature helps businesses save time and streamline their marketing efforts by automating repetitive tasks.
- Chat
Sendinblue’s chat feature allows businesses to communicate with their customers in real-time. With this feature, businesses can provide quick support or answer customer questions via their website or mobile app. Sendinblue’s chat feature also includes chatbots, making it easier for businesses to provide support 24/7.
- CRM
Sendinblue’s CRM feature enables businesses to manage their customer data and track their interactions with their customers. With this feature, businesses can track customer behavior and use this data to personalize their marketing campaigns. The CRM feature also includes lead scoring, which helps businesses prioritize leads and focus on the most promising ones.
- A/B Testing
Sendinblue’s A/B testing feature allows businesses to test different variations of their email and SMS campaigns to see which one performs better. With this feature, businesses can test different subject lines, email content, and images to optimize their campaigns and improve their overall ROI.
- Analytics
Sendinblue’s analytics feature provides detailed reporting tools that allow businesses to track the performance of their email and SMS campaigns. With this feature, businesses can track metrics such as open rates, click-through rates, and conversion rates. The analytics feature helps businesses measure the effectiveness of their campaigns and make data-driven decisions to improve their marketing efforts.
Ease of Use
Sendinblue is easy to use because it has a simple and intuitive interface that makes it easy for users to navigate and find the tools they need. The drag-and-drop editor allows users to create professional-looking emails without any coding skills, and the marketing automation feature includes a workflow builder that lets users create custom automation sequences. Sendinblue also provides pre-built templates and comprehensive support resources to help users get started with their campaigns quickly and easily.
Customer Support
Sendinblue offers several channels for customer support, including email, phone, and live chat. Users can also access helpful resources, such as a knowledge base and community forum, to find answers to their questions or learn more about the platform. The support team is responsive and available to assist users during business hours.
Pros:
- Affordable: Sendinblue offers a range of pricing plans, making it a cost-effective option for businesses of all sizes.
- User-friendly: Sendinblue’s interface is easy to use and navigate, making it a great option for businesses without technical expertise.
- Comprehensive features: Sendinblue offers a range of features, including email marketing, SMS marketing, marketing automation, chat, CRM, A/B testing, and analytics, making it a versatile marketing platform.
- Excellent customer support: Sendinblue provides excellent customer support, including email, phone, and live chat support, as well as a comprehensive knowledge base.
- Scalable: Sendinblue can scale with your business, making it suitable for small businesses and large enterprises.
Cons:
- Limited design options: While Sendinblue provides a range of email templates, there are limited design options, which may be a limitation for businesses looking for more customization options.
- Limited integrations: Sendinblue offers integrations with a range of tools, but it may not integrate with all the tools your business uses.
- Limited third-party integrations: Sendinblue’s API is limited, which may limit the integration possibilities for some businesses.
- Limited customization options: While Sendinblue provides personalization and segmentation tools, some businesses may find the customization options limited.
- Deliverability issues: Some users have reported deliverability issues, which may impact the success of email and SMS campaigns.
Overall, Sendinblue is a cost-effective and comprehensive marketing platform that offers a range of features and excellent customer support. However, businesses should consider the limitations of the platform, including limited customization options and integrations, as well as potential deliverability issues.
Pricing
- Free Plan: Sendinblue’s free plan allows businesses to send up to 300 emails per day and includes basic email marketing features such as email campaigns, email template library, and email personalization. This plan also includes limited access to the CRM and chat features.
- Lite Plan: The Lite plan starts at $25 per month and allows businesses to send up to 10,000 emails per month. This plan includes all the features of the free plan, as well as advanced email marketing features such as A/B testing, marketing automation, and chat support.
- Essential Plan: The Essential plan starts at $39 per month and allows businesses to send up to 60,000 emails per month. This plan includes all the features of the Lite plan, as well as advanced CRM features such as lead scoring and marketing automation workflows.
- Premium Plan: The Premium plan starts at $66 per month and allows businesses to send up to 120,000 emails per month. This plan includes all the features of the Essential plan, as well as additional features such as landing pages and Facebook Ads.
- Enterprise Plan: Sendinblue’s Enterprise plan is a custom plan that is tailored to the specific needs of each business. This plan includes all the features of the Premium plan, as well as additional features such as priority support and a dedicated account manager.
Conclusion
Overall, Sendinblue is a great choice for businesses that are looking for an all-in-one marketing platform that’s easy to use and affordable. It’s especially suited for small to medium-sized businesses that need to send email and SMS messages frequently. However, businesses that require more advanced automation and CRM features may want to consider other marketing platforms. In summary, Sendinblue is a great choice for businesses that want to streamline their marketing efforts and connect with their customers across multiple channels. Its comprehensive features, ease of use, and affordable pricing plans make it a great option for businesses of all sizes.