Why HubSpot CRM is the Best Choice for Small Businesses

HubSpot CRM might just be the perfect choice for you if you are looking for free CRM software for your business. But since the variety of CRM software are endless, and there are mixed reviews about HubSpot CRM on the internet, it can be difficult to determine if this is the right software for your business needs.

Hence, we took it upon ourselves to provide you with an honest and unbiased review of HubSpot. In the upcoming sections of this article, you will find an in-depth review of HubSpot that will cover its features and pricing, with our key takeaway at the end.

So, let’s get started!

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What is HubSpot CRM?

HubSpot is a cloud-based customer relationship management tool that aids businesses of all sizes and sorts in managing leads, tracking company KPIs, and more.

Businesses across a variety of sectors, including marketing, real estate, retail, sales, renovation, accounting, and more, both B2B and B2C, can use it.

HubSpot enables automated sales pipeline management, contact and lead management, email campaigning, and tracking for both inbound and outbound leads.

Pricing and Plans

  • The Free Plan

HubSpot CRM is completely free for as many employees and contacts as you desire. While it is possible to use the service without paying at any time, several add-on services are available if you desire to pay for more features. Numerous marketing tools are included in the free HubSpot CRM package, which also gives you access to cognitive bots and live chat to help you use the application.

Although free, this program contains built-in hubs for marketing, sales, and customer support that enhance the functionality of the CRM. All your contact, company, deal and task data will be accessible in all three places, making this very helpful. Fortunately, each of these things is completely free.

  • Starter – $45 per month

Everything in the free plan is included in the Sales HubTM Starter plan, plus eight hours of calling per month and approximately 5,000 templates, snippets, and documents. Under one team account, there are two deal pipelines, unlimited email click and open alerts and other features. The following new features are included in this plan:

  • Prospect: The prospect tool reveals the firms that are viewing your site and the web pages they are interacting with the most.
  • Messages: You may communicate with people in real-time while they surf your website using messages.
  • Sequences: Sequences automate lead follow-up emails, saving your sales team important time.
  • Professional – $1,600 per month

Everything included in the Sales HubTM Starter plan is also available in the Professional plan. However, the monthly call time is increased to 16 hours per user. Other characteristics include:

  • Around 15 deal pipelines 
  • Ten or more teams
  • Around 300 automated workflows
  • Custom report generator
  • Smart send times
  • QuickBooks integration

The smart send times are a pretty cool addition to your arsenal of CRM tools. HubSpot CRM advises which prospects and activities to watch after analyzing sales actions using smart notifications. Sales representatives will find it simpler to identify leads who are ready to convert.

  • Enterprise – $5,000 per month

Everything available in the Professional plan is also included in the Enterprise plan, along with a number of additional features:

  • Create customized things
  • Approvals of quotes
  • Forecasting sales
  • Analysis of sales
  • Score predictions for leads
  • Call recording and transcription
  • Playbooks for sales
  • E-signature with one sign-on

Key Features of HubSpot CRM Software

Most of HubSpot’s finest features are focused on sales and marketing, which is understandable given that those functions were the company’s initial focus, but it also provides some significant advantages to users who wish to use the basic CRM exclusively. The features that set HubSpot apart from the rest of CRM software are a combination of free and paid.

  • Outstanding Interface and Easy Setup

Although HubSpot offers a lot of customization and other features, it’s simple to set up the necessities with this SaaS provider. Even at the free level, no-code connection with Outlook and Gmail is possible, and click-to-install templates add-ons are incredibly simple to utilize.

The procedure of entering or transferring contacts and creating users is simple enough for even the smallest firm to grasp, thanks to the excellent user interface as well as the simple synchronizing.

  • HubSpot Academy

There are plenty of resources on HubSpot Academy for creative, DIY-capable organizations. You can access a huge library of learning resources, technical information, accreditation overviews and courses, community user groups, and conversations from the HubSpot Academy site.

  • Templates

Free templates can be added to the HubSpot Marketplace and used with any company’s products. Common add-ons include templates for landing pages, blogs, emails, and bundled collections of templates perfect for start-up companies.

Even though this may seem like a trivial feature, other CRM software offers significantly fewer templates, even with paid plans, and small businesses with no in-house design teams typically rely on time-saving templates.

  • Call Recording and Click-to-Call

Customers can be called straight from the CRM software by you and your sales representatives, and the call can be recorded. The call is then immediately added to the client’s timeline, where it can be found and searched at a later time.

Our Takeaway

The most valuable aspect of HubSpot, which makes it a strong candidate on the list of top CRM software, is the abundance of functionality offered even in the free plan. The questions asked throughout setup make customers feel appreciated and supported throughout onboarding, and the plan is simple and quick to use.

In addition to being of the highest caliber in terms of usability and simplicity, the free CRM features help streamline team processes with features like email optimization, a shared inbox, and straightforward deal and report creation.

This makes the system perfect for small and medium-sized businesses because it increases client communication transparency and maintains everything in one location, giving teams more time to devote to other tasks. Smaller businesses will benefit most from the free plan, but midsize companies that want more robust or extensive features will benefit most from HubSpot’s premium subscriptions. The Professional plan does, however, come at a significant price premium ($1,600 per month), so larger teams may wish to look at other options